OUR WHY

Now, more than ever, there are known carcinogens in the products we use and consume every single day. We recognize, however, that living a truly all-natural lifestyle is not an easy feat.  At balm skincare, we envision a marketplace with more natural products and where making healthy lifestyle choices is an easier decision. Providing you with time-tested and herbalist-derived skincare options is just the beginning. 

 
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Lindsey, Founder

 
balm = Brooke, Alison, Lindsey, Mara. As sisters and daughters, we are what remains of our mother's image, the driving force and passion behind this brand.  

balm = Brooke, Alison, Lindsey, Mara. As sisters and daughters, we are what remains of our mother's image, the driving force and passion behind this brand.  

I graduated with a degree in Biology and Molecular Genetics and spent several years in independent cancer research at the Ohio State University. I've optimized my health and appreciation for life through lifestyle changes, herbalism and making my own organic personal care products. 

I graduated with a degree in Biology and Molecular Genetics and spent several years in independent cancer research at the Ohio State University. I've optimized my health and appreciation for life through lifestyle changes, herbalism and making my own organic personal care products. 

 
 
My life transformed after I lost my mother to mesothelioma (a lung cancer caused by asbestos exposure). During her battle, we journeyed into a world of alternative medicines and treatments that gave her hope and healing. Unfortunately, this information came too late for her, but I've made it my work to lead by example all of the ways that can prevent other families from going through a similar hardship.

My life transformed after I lost my mother to mesothelioma (a lung cancer caused by asbestos exposure). During her battle, we journeyed into a world of alternative medicines and treatments that gave her hope and healing. Unfortunately, this information came too late for her, but I've made it my work to lead by example all of the ways that can prevent other families from going through a similar hardship.

 
 

Katie, Marketing & Operations

 
 Becoming a mom myself has been amazing and crazy, and has brought many new choices and challenges.  I found that selecting the most organic option always proved best for my little clan...and our skin has never looked better! 

 Becoming a mom myself has been amazing and crazy, and has brought many new choices and challenges.  I found that selecting the most organic option always proved best for my little clan...and our skin has never looked better! 

My mother is my best friend, a two-time cancer survivor, and the strongest person I know.  Through her cancer journeys we've learned the importance of natural living, and I'm honored to bring that passion to life through balm skincare.  

My mother is my best friend, a two-time cancer survivor, and the strongest person I know.  Through her cancer journeys we've learned the importance of natural living, and I'm honored to bring that passion to life through balm skincare.  

 
 
The science of shopping fascinates me. Pursuing undergraduate and graduate degrees in business and marketing in my hometown of Columbus, OH were perfect fits to indulge my appetite for the business of beauty.  After years in fashion and beauty retail in corporate America, I chose a more organic path with my dear friend to better fit my lifestyle and, most importantly, share it with others.

The science of shopping fascinates me. Pursuing undergraduate and graduate degrees in business and marketing in my hometown of Columbus, OH were perfect fits to indulge my appetite for the business of beauty.  After years in fashion and beauty retail in corporate America, I chose a more organic path with my dear friend to better fit my lifestyle and, most importantly, share it with others.

 

Create your why with us.